Branding, Packaging, and UI Design:
Elevating the Gift Card Experience with Boek Cadeau
Our project's objective was to craft a captivating visual identity, packaging design, and website for the newest addition to the esteemed Cadeau Gift Cards collection, a beloved retail product line in the Netherlands.
Our client sought to establish this new gift card as a benchmark in the market, particularly within the realm of book-related gift cards. To achieve this, I envisioned a design concept where the explosion of letters emanating from an open book serves as a powerful metaphor, symbolising boundless stories and endless imagination.
In parallel with the branding efforts, the website design seamlessly integrates with the product's identity. I've curated a harmonious blend of graphics and photography, ensuring a cohesive visual narrative across every web page. Moreover, our user-centric approach guarantees a well-defined user journey, allowing visitors to navigate effortlessly while experiencing the essence of our brand.
Moodboard
Concepts
Final concept
Logo
Fonts and colour palette
Gift card and carrier
Gift card and wallet
UI design for the Boek Cadeau website
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